Future, A I and Mars by ELON MUSK



“When something is important enough, you do it even if the odds are not in your favour.” 

Elon Musk


  
“In life, we’ve seen, within this part of the world,
great people, like Al-Khawarizmi who invented algorithm.
Globally, Newton.
Henry Ford, the Wright Brothers,
Albert Einstein and Elon Musk.
See, you are in rush,
You want to go to places that nobody has been.
You are re-inventing a certain industry,
from the rocket industry with SpaceX to the car industry with Tesla.
What’s your life mission? Why do you do whatever you do?
Sure, first of all, thank you for having me.
It’s an honor to be here.
And I’m having a really great time with my kids in Dubai.
It’s really been fantastic. I really encourage
anyone who hasn’t been to visit, what a great city!
Thank you.
And, in terms of the motivations,
I used to like this sort of…
kind of a long version of the explanation but…
essentially, when I was a kid I was wondering, what’s the meaning of life?
Like, why are we here? What is it all about?
And I came to the conclusion that what really matters is
trying to understand the right questions to ask.
And the more that we can increase the scope and scale of human consciousness,
the better we’re able to ask these questions.
And… So, I think there are certain things that are necessary
to ensure that the future is good.
And…
some of those things are in the long term having
long term sustainable transport and sustainable energy generation.
And to be a space exploring civilization.
And for humanity to be out there among the stars.
And be a multi-planetary species.
I think that being a multi-planetary species and being out there among the stars
is important for the long-term survival of humanity.
And, that’s one reason, kind of like life insurance
for life collectively. Life as we know it.
But then the part that I find personally most motivating is that
it creates a sense of adventure,
and it makes people excited about the future.
If you consider two futures, one where we are forever confined to Earth
until eventually something terrible happens.
Or another future where we are out there on many planets,
maybe even going beyond the solar system.
I think that space invasion is incredibly exciting and inspiring.
And there need to be reasons to get up in the morning.
You know, life can’t just be about solving problems.
Otherwise, what’s the point?
There’s got to be things that people find inspiring,
and make life worth living.
So, what is life for you?
I mean, you look at our life, and I heard you before speaking.
Is it a dream? Is it real? Is it a million deal?
What is life for Elon Musk?
I find that as I get older I find that question to be
maybe more and more confusing or troubling or uncertain.
Particularly when you see the advancement of something like video games.
You know, 40 years ago, you had video games, the most advanced video game would be
like Pong, when you had two rectangles and a dot.
And you’re like batting it back and forth.
– I played it. – Yeah, me too, exactly.
– Us all. – It sort of dates you a little bit.
Yeah, we both played the same game.
And that was like a pretty fun game at the time.
But now, you can see a video game that’s photo-realistic, almost photo-realistic,
and millions of people playing simultaneously.
And, and you see where things are going with virtual reality.
And augmented reality and…
if you extrapolate that out into the future with any rate of progress at all,
like keeping 0.1% of something like that a year,
then eventually those games will be indistinguishable from reality.
They’ll be so realistic you won’t be able to tell the difference between
that game and reality as we know it.
And then, it seems like, well,
how do we know that that didn’t happen in the past?
And that we’re not in one of those games ourselves?
Interesting. Interesting.
I mean, it could be.
Everything is possible in life.
I mean there’s…
Yeah, particularly like things tend to be accelerating to something.
Isn’t it? I mean, if we look at our life,
it seems in the past 100 years life has been accelerating quite fast.
– Yeah. – In the past 20 years.
– It’s getting faster and faster. – Is it more slow?
So, my question is really, how will life be 20, 30, 50 years from now?
Our education, our transport. How do you see it?
Well, I think this is one of those things that are quite difficult to predict.
When you think of, say, the first controlled power flight was in 1903
with the Wright Brothers.
And then, 66 years later we put the first people on the moon.
I mean, if you asked people, say, in 1900,
what are the odds of landing on the moon they would’ve said that’s ridiculous.
If you try to talk to them about the internet
they wouldn’t know what the heck you’re even…
What are you talking about? Like, this sounds so crazy.
But today, with a hundred-dollar device you can video-conference
with anyone in the world.
On the other side of the world, and if you have a Wi-Fi connection,
it’s basically free.
You’re free to have an instant visual communication with anyone,
or even with millions of people.
You know, with social media you can communicate to millions of people
simultaneously.
So, and you can google something and ask any question.
It’s like an oracle of wisdom,
that you can ask almost any questions and get an instant response.
It would be incredibly difficult to predict these things in the past.
Even the relatively recent past.
So, I think the one thing that we can be quite certain of
is that any predictions we make today for what the future will be like in 50 years
will be wrong
That’s for sure. I think directionally,
I can tell you what I hope the future has, as opposed to maybe what it will be.
This may just be wishful thinking.
I mean I hope we are out there on Mars and maybe beyond Mars, Jupiter.
I hope we’re traveling frequently throughout the solar system,
perhaps preparing for missions to nearby star systems.
I think all of that is possible in 50 years.
And I think it’s going to be very exciting to do that.
And, I think we’ll see autonomy and artificial intelligence
advance tremendously.
Like that’s actually quite near term.
My guess is in probably 10 years,
it will be very unusual for cars to be built that are not fully autonomous.
– 10 years. – 10 years from now?
Yeah. I think almost all cars built will be able of full autonomy
in about 10 years.
As it is, the Tesla cars that are made today,
have the sensor system necessary for full autonomy.
And we think probably enough compute power to be safer than a person.
So, it’s mostly just the question of developing the software
and uploading the software.
And if it turns out that more compute power is needed,
we can easily upgrade the computer.
And, so that’s all Teslas built since October last year.
And other manufacturers will follow and do the same thing.
So, getting in a car will be like getting in an elevator.
You just tell it where you want to go and it takes you there
with extreme levels of safety.
And that will be normal, that will just be normal.
Like, for elevators, they used to be elevator operators.
You get in, there will be a guy moving a lever.
Now, you just get in, you press the button and that’s taken for granted.
So, autonomy will be wide-spread.
I think one of the most troubling questions is artificial intelligence.
And I don’t mean narrow AI, like,
vehicle autonomy I would put in the narrow AI class.
It’s narrowly trying to achieve a certain function.
But deep artificial intelligence,
or what is sometimes called artificial general intelligence,
where you can have AI that is much smarter than the smartest human on Earth.
This, I think, is a dangerous situation.
Why is it dangerous? I mean, there are two views,
one view is that artificial intelligence will help humanity,
and there’s another school of thought that
artificial intelligence is a threat to humanity.
– Why is that? – I think it’s both.
You know, it’s like…
one way to think of it is imagine we’re going to be visited…
imagine you’re very confident that we’re going to be visited by
super intelligent aliens,
in let’s say 10 years or 20 years at the most.
– Super intelligent. – So, you think within 20 years…
– Yeah… – we’ll have aliens on Earth?
Well, digital super intelligence will be like an alien.
– It will be like an alien. – Yeah.
But my question is, do you think
there is other intelligent life outside the Earth?
It seems probable.
I think this is one of the great questions in physics and philosophy,
is, where are the aliens?
Maybe they are among us, I don’t know.
Some people think I’m an alien.
Not true.
– Not true. – But maybe we are aliens.
Maybe we aliens. I mean, if you look at this part of the world.
Yeah.
They believe that human beings are not from Earth,
they came from somewhere else.
Eve and Adam came from somewhere else to Earth.
So, in a way, human beings are aliens to this land.
Do you think we’ll make contact with aliens within the next 50 years?
Well, that’s a really tough one to say.
If there are super intelligent aliens out there,
they’re probably already observing us.
That would seem quite likely and we’re not smart enough to realize it.
But I can do some back of the envelope calculations
and…
any advanced alien civilization that is at all interested
in populating the galaxy,
even without exceeding the speed of light,
even if you’re only moving at, say, 10 or 20 per cent of the speed of light,
you could populate the entire galaxy in let’s say 10 million years.
Maybe 20 million years max.
This is nothing in the grand scheme of things.
Once you said you wanted to die on Mars. Why?
To be clear, I don’t want to die on Mars.
It’s like, if… we’re all going to die someday,
and if you’re going to pick some place to die,
then why not Mars?
You know, if you’re born on Earth, why not die on Mars?
Seems like may be quite exciting.
But, I think given the choice between dying on Earth and dying on Mars,
I’d say, yeah, sure, I’ll die on Mars.
But it’s not some kind of Mars death wish.
And if I do die on Mars, I just don’t want to go on impact.
Let’s come back to Earth, actually.
You tweeted that you are building a tunnel under Washington D.C.
Why? What is it?
– It’s a secret plot. – Okay.
– Just between us. – Nobody helps you?
Yeah, exactly, let’s keep that a secret.
I think this is going to sound a little…
I mean, it seems like so much trivial or silly, but…
I’ve been saying this for many years now but I think that
the solution to urban congestion is a network of tunnels under cities.
And when I say that I don’t mean a 2-D plan of tunnels,
I mean tunnels that go many levels deep.
So, you can always go deeper than you can go up.
Like, the deepest mines are deeper than the tallest buildings.
So, you can have a network of tunnels that is 20, 30, 40, 50 levels,
as many levels as you want, really.
And so, given that, you can overcome the congestion situation
in any city in the world.
The challenge is how do you build tunnels quickly and at low cost
and with high safety?
So, if tunnel technology can be improved to the point where
you can build tunnels fast, cheap and safe,
then that would completely get rid of any traffic situations in the cities.
And so, that’s why I think it’s an important technology.
And, Washington D.C., L.A and most of the major American cities,
most major cities in the world suffer from severe traffic issues.
And it’s mostly because you’ve got these buildings which are,
these tall buildings that are 3-D and you have a road network that is one level.
And then, people generally want to go in and out of these buildings
at the exact same time.
So, then, you get the traffic jam.
Let’s come back to…
your year in Dubai.
The first time I met you it was the 4th of June 2015,
at your office in SpaceX.
And, I asked you would you have a presence in UAE?
And your answer was: I’m busy with China.
Maybe not in the near future, and almost a year and a half later,
we are here, seems time goes quite fast.
Why now?
I think actually things are going really well in China.
So, we have some initial challenges figuring out charging
and service infrastructure and various other things, but
now it’s actually going really well, and…
so the timing seems to be good to really make a significant debut
in this region, starting in Dubai.
In your opinion, what is the new disturbing thing
that will come next in technology? What’s next in technology?
– What’s next in technology? – That will disturb the way we live,
the way we think, the way we do business.
Well, the most near to impact from a technological standpoint
is autonomous cars, like fully self-driving cars.
I’d say that’s going to happen much faster than people realize.
so, and that’s…
it’s going to be a great convenience to be in an autonomous car,
but there are many people whose job is to drive.
So, if… in fact I think it might be the single largest employer
of people is driving in various forms.
And so, then we need to figure out new rules for what do these people do.
But it will all be very disruptive and very quick.
I should characterize what I mean by quick.
Because there are…
Quick means different things to different people.
There are about two billion vehicles in the world.
Approaching in fact 2.5 billion cars and trucks in the world.
The total new vehicle production capacity is about a hundred million.
Which makes sense, because the life of a car or truck
before it’s finally scraped is about 20-25 years.
So, so the point at which we see full autonomy appear
will not be the point at which there is massive societal upheaval,
because it will take a long time to make enough autonomous vehicles
to disrupt employment.
So, that disruption I’m talking about will take place over about 20 years.
Still, 20 years is a short period of time to have I think something like
12 to 15 per cent of the world force be unemployed.
Thank you.
This is the largest global government summit we have over 139 governments here.
If you want to advise government officials to be ready for the future,
what three pieces of advice can you give them?
Well, I think the first bit of advice is to really play close attention to…
the development of artificial intelligence.
I think this is, we need to be just be very careful in…
how we adopt artificial intelligence,
and to make sure that researchers don’t get carried away,
because sometimes what happens is that scientists can get so
engrossed in their work,
they don’t necessarily realize the ramifications of what they’re doing.
So, I think it’s important for public safety that we…
you know, governments keep a close eye on artificial intelligence
and make sure that it does not represent a danger to the public.
Let’s see, secondly I would say
we do need to think about transport in general.
And,
there’s the movement towards electric vehicles,
sustainable transport,
I think that’s going to be good for many reasons, but again,
not something that happens immediately, that’s going to happen slower than
the self-driving vehicles.
Because that’s probably something that happens over 30 or 40 years.
The transition to electric vehicles.
So, thinking about that in context…
the demand for electricity will increase dramatically.
So, currently, in terms of total energy usage in the world,
it’s about 1/3, about 1/3 transport, about 1/3 heating.
So, over time that will transition to almost all…
not all, but predominantly electricity,
which means that the demand for electricity will probably triple.
So, it’s going to be very important to think about how do you make
so much more electricity
And…
It seems they’ll have an easy job, that’s it,
there are no more challenges for them.
No, well, I think maybe…
these things do play into each other a little bit,
but what to do about mass unemployment?
This is going to be a massive social challenge.
And I think ultimately will have to have some kind of universal basic income
I don’t think we’re going to have a choice.
– Universal basic income. – Universal basic income.
I think it’s going to be necessary.
So, it means that unemployed people will be paid across the globe.
– Yeah. – Because there are no jobs.
Machines, robots are taking over.
There will be fewer and fewer jobs that a robot cannot do better.
That’s simply…
And I want to be clear, these are not things that I wish would happen.
These are simply things that I think probably will happen.
And so, if my assessment is correct and they probably will happen,
then we need to say what are we going to do about it.
And I think some kind of universal basic income is going to be necessary.
Now, the output of goods and services will be extremely high.
So, with automation,
there will come abundance.
There will be… almost everything will get very cheap.
The…
So…
I think the biggest… I think we’ll just end up doing
a universal basic income. It’s going to be necessary.
The harder challenge, much harder challenge,
is how do people then have meaning?
Like a lot of people they derive their meaning from their employment,
so, if you don’t have… if you’re not needed,
if there’s not a need for your labor, how do you…
what’s the meaning? Do you have meaning? Do you feel useless?
That’s a much harder problem to deal with.
And then how do we ensure that the future is going to be the future that we want?
That we so like.
You know, I mean do think that there’s a potential
path here which is,
I’m really getting into science fiction or sort of advanced science stuff.
But, having some sort of merger with biological intelligence,
and machine intelligence.
To some degree, we are already a cyborg.
You think of like the digital tools that you have,
your phone and your computer, the applications that you have.
Like the fact that as I mentioned earlier you can ask a question
and instantly get an answer from Google or from other things.
And, and so you already have a digital touchery layer.
I say touchery because you can think of the limbic system,
kind of the animal brain or the primal brain and then the cortex,
kind of the thinking, planning part of the brain,
and then your digital self as a third layer.
So, you already have that, and I think if somebody dies,
their digital ghost is still around.
All of their e-mails and the pictures that they posted and their social media.
That still lives, even if they died.
So, over time I think we’ll probably see
a closer merger of biological intelligence and digital intelligence.
And it’s mostly about the bandwidth,
the speed of the connection between your brain and your digital…
the digital extension of yourself.
Particularly output, and, if anything is getting worse,
you know, we used to have keyboards that we used a lot,
now we do most of our input through our thumbs, on a phone.
And, that’s just very slow.
A computer can communicate at a trillion bits per second,
but your thumb can maybe do maybe 10 bits per second or a hundred
if you’re being generous.
So, some high bandwidth interface to the brain I think will be
something that helps achieve symbiosis,
between human and machine intelligence and maybe solves
the control problem and the usefulness problem.
I’m getting pretty esoteric here, I don’t know is this is…
It’s close, we got it.
Always you think out of the box.
Your ideas are so huge.
You want to go to space, you decided to go to space, you did it.
You decided that you wanted to land your rocket back,
– you failed, 7 times, 8 times? – Yeah, something like that.
– Then it landed. – 4 times that I care to count.
How do you come with these ideas?
Sometimes they are pushing the human limit.
You are always pushing the human limit, why?
Well, I…
I think about what technology solution is necessary in order to achieve
that particular goal,
and then try to make as much progress in that direction as possible.
So, in the case of space flight, the critical breakthrough
that’s necessary in space flight,
is rapid incomplete reusability of rockets.
Just as we have for air crafts.
You can imagine that if an air craft was a single use,
almost no one would fly.
Because you can buy like, say, 747 might be…
250 million Dollars, 300 million Dollars, something like that.
You need two of them for a round trip.
But nobody is going to pay millions of Dollars for a ticket to fly.
To do air travel.
So, but because you can re-use the air craft tens of thousands of times,
the…
Air travel becomes much more affordable.
And, the same is true of rockets. Our rocket costs…
60 million Dollars, roughly.
So, a capital cost if it can be used once in 60 million Dollars.
But if the capital cost if it can be used a thousand times is 60 thousand Dollars.
So, then if you can carry a lot of people for a flight,
then you can get the cost of space flight to be something not far
from the cost of air flight.
So, it’s truly fundamental,
because earth gravity is quite deep.
Earth has a fairly high gravity.
The difficulty of making a rocket reusable
is much greater than the difficulty of making an air craft reusable.
That’s why a fully reusable rocket hasn’t been developed that far.
But if you use the most advanced materials,
the most advanced design techniques,
and you get everything just right,
then I’m confident that you can do a fully reusable rocket.
Fortunately, if Earth gravity was even 10 per cent stronger,
I would say it wouldn’t be impossible.
You need a team around you to deliver a lot of ideas.
How do you choose your team? Based on what?
Well, I suppose honestly that it tends to be a gut feeling more than anything else.
So, when I interview somebody,
the main questions are always the same.
What do you ask?
I say: Tell me the story of your life.
And, the decisions that you made along the way
and why you made them.
And then,
and also tell me about some of the most difficult problems you worked on
and how you solved them.
And,
that question I think is very important, because…
the people that really solved the problem,
they know exactly how they solved it.
They know the little details.
And the people that pretended to solve the problem,
they can maybe go one level and then they get stuck.
So, what was your biggest challenge in life?
Biggest challenge in life?
– No challenge? – Well, no, there’s a lot of them.
I’m trying to sort which is the worst.
I think just thinking about how to spend time.
One of the biggest challenges I think is making sure you have
a corrective feedback loop,
and then maintaining that corrective feedback loop over time,
even when people won’t to tell you exactly what you want to hear.
– That’s very difficult. – Yes.
Time is over. I’ll ask you just one last question.
If you allow me.
In the World Government Summit we have
so many people from… so many young people actually
from across the Globe.
If you have an advice to them,
young people globally who want to be like Elon Musk.
What’s your advice to them?
I think that probably they shouldn’t want to be.
– You? – I think it sounds better than it is.
Okay.
Yeah, it’s not as much fun being me as you’d think.
– I don’t know. – You don’t think so?
It could be worse, for sure.
But it’s…
I’m not sure I want to be me.
Okay.
But…
You know, I think my advice is if you want to make progress in things,
I think that the best analytical framework
for, I’ll say in the future is physics.
I’d recommend studying the thinking process around physics.
Like, not just the equations, the equations are certainly very helpful,
but the way of thinking in physics, it’s the best framework
for understanding things that are counter–intuitive.
And, you know, always take the position that you are to some degree wrong,
and your goal is to be less wrong over time.
One of the biggest mistakes people generally make and I’m guilty of it too
is wishful thinking.
You know, like you want something to be true, even if it isn’t true.
And so you ignore the things that…
You ignore the real truth, because of what you want to be true.
This is a very difficult trap to avoid.
And like I said, it’s certainly one that I find myself in, having problems with.
But, if you just take that approach of that you’re always to some degree wrong
and your goal is to be less wrong.
And solicit critical feedback, particularly from friends.
Like, friends, if somebody loves you they want the best for you.
They don’t want to tell you the bad things.
So, you have to ask them and say: I do really want to know.
And then they will tell you.
Thank you very much.
It’s been…
It’s great for the World Government Summit to have a legend,
who’s creating the future for humanity,
to share his thoughts, his ideas, his visions, challenges,
and his hope for life. Thank you very much.
Thanks for having me.”

Elon Musk


The Harvard Spring by SARAH ABUSHAAR

“What seemed intractable problems of the world became opportunities for me, for us, to change things.” 

Sarah Abushaar

Watch this famous Sarah Abushaar Speech. Ms. Sarah Abushaar first came into the limelight after her delivery of the Harvard Commencement address in 2014. Her speech, “The Harvard Spring,” is an homage to the 2010 political uprisings of the Arab Spring. The address draws on the everyday freedoms that students take for granted, such as public debates in the pages of The Crimson, along with cultural events and artistic performances.


“When I was around seven, my toothless brother and I, on long, boring taxi rides in Syria, would indulge in imperialistic fantasies of how we wanted to take over the country outside our windows.

My parents would quickly crush these imperial conquests by warning: “Shh! You’ll get taken by secret service if they hear you.” The walls everywhere, we were told, could hear our revolutionary ideas and would send us to prison. Whereas children here had ghosts and the boogeyman, our equivalents were our governments. Fast forward to 2010.

When I first got here, someone told me, “If Harvard shut its gates, it could be its own country, just like the Vatican.” As I’ve walked through this place every day for the past four years, I was struck by how true this idea was. I saw it everywhere: The Harvard Nation. I saw it in the big and obvious things: We had our own version of the Statue of Liberty, the John Harvard statue, our own embassies, the Harvard Clubs of Boston and London, a tax collection agency, the Harvard Alumni Association, and an endowment larger than more than half the world’s countries’ GDPs.

We also had our own diplomatic passports. Nowhere did I see this more clearly than at US immigration at Boston Logan airport. Whenever they saw I was coming from the Middle East: “What were you doing there? Why are you here? Why did God make you from the Middle East?” But I made sure I dressed like our overly proud Harvard dads, with Harvard hat, Harvard shirt, Harvard shorts, and Harvard underwear and as soon as they saw I was a citizen of Harvard: “Ohhhh! You go to Harvard?! Surely you must not be a national security threat! Welcome to America!” And suddenly all the gates to the American Dream opened wide. I saw it everywhere, this “Harvard Nation”.

But I saw it not just in the hard structures but, more importantly, in its invisible institutions … the invisible scaffolds around and undergirding the hard institutions…. I saw it in the quarrelling columns of The Crimson newspaper… its Kung-Fu fights of ideas and lively student debates with the potency to propel policy changes by the next morning’s print. I saw it in our cluttered bulletin boards, bustling with life… with announcements of student-led conferences, Broadwayworthy shows and dorm-room projects turned world’s next Facebook smothering each other for our cursory glimpse… a trivial detail these cluttered boards that often slipped notice, but where some saw papers, I saw passions, purpose, creativity – I saw a heartbeat of civic community’s vivacity.

My parents’ countries were places where institutional dysfunction killed off this social dynamism and vibrant productivity and so I felt acutely here the value of civil society and living, breathing institutions. My time here would give me a working model of a better world – not only that, but that sense of empowerment to initiate change. You see, with those spying walls still lurking in my memory that constrained the little Napoleons in my brother and me, you might imagine my shock when, in one of my first classes here, I suddenly found myself debating a president.

“So it’s the 1990s,” our negotiations class professor set the stage. “A war’s about to break out between Ecuador and Peru. How will you stop it?” I raised my hand to respond. “Wait.” Professor Shapiro stopped me, “Tell the president what to do” and in walked the Ecuadorian president. In bringing the president to me, in having me speak to and question a shaper of history and experience the value he saw in my view, Harvard would make me feel I too could be him.

I, too, had the power to shape history and not just be passively shaped by it. That sense of infinite possibility we have as children – to think big and conquer great things – was returned to me here, a less despotic version of it. What seemed intractable problems of the world became opportunities for me, for us, to change things. You know, when I first got here my name was Sarah; after Harvard, it would become “Hey Harvard!” with people stuffing 378 years, 5,000 acres of real estate, the entirety of Widener library and 32 heads of state all into my 5 foot 6 inch self! Ridiculous as it is, there’s a strange reality to it. Arab-American author Randa Jarrar pictures inhabiting a new place as “[…] running barefoot, the skin of our feet collecting sand and seeds and rocks and grass until we had shoes, shoes made of everything we’d picked up as we ran.”

And running through Harvard Yard over the past four years, the skin of our feet collecting a world of experiences, we each become this place in a strange way, each of us picking up bits of people and history and ideas that changed the way we saw the world… accumulations I hope we will continue to wear on our “soles” and leave a footprint of all the best we took from Harvard Yard on our new destinations. And that’s why I am hopeful for the future. I am hopeful because of my dining hall dinners spent marveling at friends who, while their countries wage bloody war against each other, are able to carry out civil conversation and build generative projects together.

I am hopeful because of the Founding Mothers and Founding Fathers of revolutionary ideas like these being launched into the world who will make of its institutions, its constitutions, its hospitals, its art houses something better. We’ve heard a lot in the news about an Arab Spring – this graduation is sending 6,000 revolutions into the world in the 6,000 revolutions graduating as part of the class of 2014 … if we take those waiting revolutions, those great ideas sparked behind Chipotle burritos and Starbucks coffee cups in our version of Tahrir Square, Harvard Square, out with us into the real world, into the real Tahrir Squares, and make something of them! Revolutions not in arms but in minds … more powerful and permanent and pervasive.

For, this isn’t a Ukrainian revolution or an Arab Spring, but a global revolution. This is the Harvard Spring of 2014. This is the Harvard Spring!”

Sarah Abushaar

Brand: Thương Hiệu


MADE IN EUROPE (SẢN XUẤT TẠI CHÂU ÂU)


Almost every fashion label outside the top luxury brands is either already manufacturing in Asia or thinking of it.

(Hầu hết các nhãn hiệu thời trang ngoài các thương hiệu siêu cao cấp hoặc là đã sản xuất ở châu Á hoặc đang nghĩ tới việc này.)

Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted gross margins1 from 55 per cent to 71 per cent by manufacturing solely in low- cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company- owned plant, and now outsources all its products.

(Coach, một hãng sản xuất đồ da của Mỹ, là một ví dụ điển hình. Hơn năm năm qua, hãng đã nâng được số lãi gộp1 của mình nhờ việc chủ yếu sản xuất ở các thị trường có chi phí thấp. Tháng 3 năm 2002, hãng này đã đóng cửa nhà máy cuối cùng của nó ở Laures, Puerto Rico và thuê gia công ngoài toàn bộ sản phẩm.)

Burberry has many Asian licensing arrangements2. In 2000 it decided to renew Sanyo's Japanese licence for 10 years. This means that almost half of Burberry's sales at retail value will continue to be produced under licence in Asia. At the same time, however, Japanese consumers prefer the group's European-made products.

(Burberry có nhiều hợp đồng cho thuê giấy phép kinh doanh2 ở châu Á. Năm 2000, hãng đã quyết định ra hạn cho giấy phép của hãng Sanyo, Nhật Bản thêm 10 năm nữa. Điều đó có nghĩa là gần một nửa doanh thu bán lẻ của Burberry sẽ tiếp tục được tạo ra nhờ những giấy phép ở châu Á. Nhưng trong lúc đó, người tiêu dùng Nhật Bản lại ưa thích các sản phẩm được sản xuất ở châu Âu hơn.)

Sanyo is now reacting to this demand for a snob3 alternative to the Burberry products made in its factories across Asia by opening a flagship store4 in Tokyo's Ginza, where it sells Buberry imported from Europe.

(Hiện giờ, Sanyo đang phản ứng lại với nhu cầu sài những hàng “xịn”3 thay cho những sản phẩm được sản xuất châu Á bằng việc mở những cửa hàng bán đồ chính hãng4 ở Tokyo’s Ginza, nơi bán các sản phẩm Burberry nhập khẩu từ châu Âu.)

In interviews with the FT, many executives say the top luxury brands will continue to be seen, particularly in Asia, as European .Domenico De Sole, who is to step down next year from chief executive of Gucci, the Florentine fashion and leather goods group, says: "The Asian consumer really does believe - whether it's true or not - that luxury comes from Europe and must be made there to be the best.

(Trong những cuộc phỏng vấn với FT, nhiều nhà quản trị nói rằng các thương hiệu cao cấp hàng đầu sẽ tiếp tục được nhìn thấy ở châu Á cũng như ở châu Âu vậy. Ông Domenico De Sole của hãng Gucci phát biểu: “Chưa biết đúng sai thế nào nhưng người tiêu dùng châu Á tin rằng những sản phẩm cao cấp của châu Âu thì chỉ có sản xuất tại châu Âu mới là tốt nhất”.)

Serge Weinberg, chief executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci's production offshore5.

(Serge Weinberg, Tổng giám đốc của Pinault Printempts Reudoute nơi điều hành hãng Gucci nói rằng sẽ không đưa việc sản xuất của Gucci ra nước ngoài5 .)

Yet some in the industry recognise that change may be round the corner even for the super-luxury brands. Patrizio Bertelli, chief executive of Prada, says "The 'Made in Italy' label is important but what we are really offering is a style, and style is an expression of culture. He therefore recognises that quality fashion items may not always need to be produced in Italy.

(Tuy vậy, một vài hãng trong ngành nhận thấy rằng những thay đổi sắp sửa  xảy ra thậm chí là với các thương hiệu siêu cao cấp. Patrizio Bertelli, tổng giám đốc của Prada nói: “Cái nhãn “Made in Italy” là quan trọng nhưng thứ chúng tôi thực sự mang đến là phong cách, và phong cách là một sự biểu hiện của văn hóa”. Bởi thế, ông nhận thấy rằng những sản phẩm thời trang chất lượng không nhất thiết phải sản xuất tại châu Âu.)

Amitava Chattopadhyay, professor of marketing at Insead, the business school, says: "A brand is a set of associations6 in the mind of the consumer and one of these is the country of origin. "For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin7 and no brand manager will want to get the manufacturing location and brand image wrong."

(Amitava Chattopadhyay, Giáo sư ngành Marketing của trường kinh doanh Insead nói: “ Thương hiệu là một chuỗi những liên tưởng6 trong tâm trí người tiêu dùng và một điều trong số đó là xuất xứ của sản phẩm. Đối với các sản phẩm cao cấp thì vai trò của thương hiệu là tối quan trọng. Huỷ hoại điều này là một trọng tội7 và không một nhà quản trị thương hiệu nào muốn làm mất đi sự cân bằng giữa địa điểm sản xuất hàng hoá và hình ảnh thương hiệu.)

Full Power of Women by PRIYANKA CHOPRA

“Don’t try to squeeze into a glass slipper. Instead, shatter the glass ceiling.” Priyanka Chopra

Watch this famous Priyanka Chopra Speech. Priyanka Chopra, also known by her married name Priyanka Chopra Jonas, is an Indian actress, singer, film producer, philanthropist, and the winner of the Miss World 2000 pageant.



   
“Good afternoon, and thank you and, wow. I am so privileged and so honored to be sharing this afternoon with all of you and these incredibly amazing women that are being honored today.

I’d like to extend my congratulations to each one of you, Octavia, Michelle, Kelly, Patty, and all fifty women that have been included in the impact report.

Your achievements not just inspire me but also so many others to work harder to be better and to make a dent wherever we can.

So, I’m very, very proud to be standing alongside you.

So, in life you know there are moments when you stop and ask yourself: “How did I get here?”

Like: “Why am I standing here?”

Well, this is definitely one of those moments for me and I find myself going back to the beginning, back to my roots.

I was born to incredible parents, amazing parents who served as doctors in the Indian Army.

I was the first born and as far back as I can remember I made my parents very proud and happy 99% of the time.

Okay, slight exaggerations of personal achievements are allowed from time to time, don’t you think?

My brother was born a few years later and even then, nothing changed for me.

We were both given equal opportunities, and I want to emphasize this, I want to really emphasize this for you because I don’t think a lot of people might understand that being equal might seem very normal but where I come from India and a lot of developing countries around the world more of not this is an exception.

It’s actually a privilege.

My first experience of the glaring disparity between boys and girls came at a very, very young age.

I grew up in a middle-class family with extremely philanthropic parents who constantly reminded me and my brother how lucky we were and how giving back to those who were less fortunate was not a choice it was a way of life.

Simple.

I was seven or eight years old when my parents started taking me on these visits in a traveling clinic to developing communities around and villages around the city that we lived in called Bareilly.

We were packed into this ambulance and would my parents would provide free medical care to people who couldn’t afford it.

My job at the age of eight was an assistant pharmacist.

I would count all the medicines put them in an envelope and give it out to patients, and I really took my job very seriously, very seriously.

But the more I went on these expeditions, the more I began to notice the simplest things that distinguished a boy from a girl or a man from a woman.

For example, girls were pulled out of school when they hit puberty because they were considered ready for marriage and babies.

That’s 12 and 13 while boys still enjoyed their childhood.

Or basic human rights such as health care were denied just because they were women.

Let this, let’s call this whole experience trigger number one for me.

Fast-forward a few years and many, many triggers in between.

Like a producer-director for example early on in my career, I must have been about 18 or 19, telling me that if I didn’t agree to the ridiculous terms or painfully low salary in his movie that he would just replace me because girls are replaceable in the entertainment business.

That was a memorable one.

Made me decide to make myself irreplaceable.

But I think what really moved the needle for me and ultimately led me to create the Priyanka Chopra foundation for health and education and around the same time partner with UNICEF was an encounter with my housekeeper’s daughter.

About 12 years ago I came home from set early one day and she was sitting in my library reading a book and she must have been eight or nine years old and I knew she loved reading.

So, I asked her, I was like, this is, I mean, it’s a weekday why aren’t you in school?

And she said: “Oh, I don’t go to school anymore.”

So, I went and asked her mother and I said, you know: “Why isn’t she in school?”

And her mom said that her family couldn’t afford to send her and her brother’s to school, so they chose the boys.

The reason, she would eventually get married and it would be a waste of money.

I was completely blown, and it shook me to my core.

Eventually, I decided to cover the cost of her education so that she could continue to learn because education is a basic human right.

And a huge necessity especially today.

From that point on I was determined to make a difference and as many children’s lives as I could.

In whatever big or small way that I could contribute.

There’s a really, really beautiful quote that I read recently, and I think it’s absolutely appropriate to say, to explain what I’m trying to say today.

“The hand that rocks the cradle, the procreator, the mother of tomorrow; a woman shapes the destiny of civilization. Such is the tragic irony of fate, that a beautiful creation such as a girl child is today one of the gravest concerns facing humanity.”

Girls have the power to change the world.

It is a fact and yet today girls are more likely than boys never to set foot in a classroom.

Despite all the efforts and progress made over the last two decades. More than, I’m just gonna give you a stat, more than 15 million girls of primary school age will never learn how to read or write compared to 10 million boys.

Primary school it’s the beginning of our future.

Over the last 11 years, I have witnessed firsthand the incredible work that UNICEF does for children around the world. Especially victims and survivors of child marriage, displacement, war, sexual violence.

But there is still so much work to do.

And for me, that is the fuel to my fire.

The reason I’m so committed to this cause and that is where my passion stems from because I know that a girl’s education not just empowers families but communities and economies.

A result of her education we all do better. It’s just as simple as that.

As entertainers and influencers sitting in this room I feel that is our social responsibility to be a voice for the voiceless, which is why I applaud each and every woman in this room for being such a badass.

For using your platform and your voice to contribute to change and for ensuring that there is not even one lost generation as long as we are alive.

I’d like to thank variety and all of you for encouraging me and all of us in this room to keep going and fighting on.

Thank you so much.

Priyanka Chopra

NGỌC THU

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